The Hit

On the small and characterful Rusland lane in Amsterdam’s old centre, The Hit sits between Kloveniersburgwal and Oudezijds Achterburgwal. This is a calm side street just a few minutes from the bustle of De Wallen and close to the university buildings, so you get a central location without the constant crowds that fill the main Red Light District routes.

This address carries real coffeeshop history. From 1975 it was home to Rusland, widely cited among the city’s first licensed coffeeshops and long associated with licence number 001. After a short spell as The Plug XXX between 2022 and 2024, the venue was taken over in October 2024 by The Hit, a well‑known name from The Hague. The result is a spot that mixes local tradition with up‑to‑date, professional management.

Inside, The Hit offers a welcoming and relaxed setting suited to both first‑time visitors and seasoned regulars. There are multiple seating areas, including a half‑level lounge with TVs where you can watch sport, plus a few outdoor seats when the weather cooperates. Staff are praised for being friendly and knowledgeable, and there’s a useful choice of soft drinks and coffees alongside the cannabis menu, making it easy to pause for a short break or settle in for a moment of calm.

Cannabis Menu

The Hit carries a varied cannabis menu that typically includes different types of flower and hash, as well as pre‑rolls and edibles. You can expect a mix of locally produced options and selected items from farther afield, giving visitors the chance to compare styles and strengths. The range is broad enough for a quick takeaway purchase yet works equally well if you prefer to sit down and make your choice unhurriedly with a drink.

A Great Stop in De Wallen

Location is a strong point here. Being on Rusland puts The Hit within easy reach of the canals and the compact streets of the medieval centre, while the lane itself stays noticeably calmer than the nearby hotspots. It’s a convenient place to regroup during a day of sightseeing.

You can combine a visit with a stroll along Kloveniersburgwal or Oudezijds Achterburgwal, explore the smaller courtyards and alleys of the old town, or dip into nearby cafés and student‑area hangouts. From here it’s simple to continue towards the rest of the centre on foot.

Why Visit The Hit?

Choose The Hit if you want a coffeeshop that connects an iconic address with today’s scene. It offers comfortable seating, professional and helpful service and a well‑rounded cannabis menu - an effective package in a central yet more relaxed pocket of the city.

It suits travellers looking for a straightforward, welcoming stop where guidance is available if you need it, and where the setting encourages a short, restful break. If you’re building an itinerary in the historic centre and want a quality coffeeshop that’s easy to include along the way, The Hit is well worth adding to the list.